6-Week Course

Social Media Marketing Mastery

Build powerful social media strategies that engage audiences and drive business growth across all major platforms.

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Course Curriculum

Week 1: Social Media Strategy Foundation

  • Understanding different social media platforms and their audiences
  • Creating a comprehensive social media strategy
  • Setting SMART goals and KPIs for social media
  • Brand voice and personality development

Week 2: Content Creation & Visual Design

  • Content planning and editorial calendars
  • Visual content creation tools and techniques
  • Video content strategies for social media
  • User-generated content campaigns

Week 3-4: Platform-Specific Strategies

  • Facebook marketing: Pages, groups, and advertising
  • Instagram marketing: Stories, Reels, and IGTV
  • LinkedIn for B2B marketing and professional networking
  • Twitter engagement and trending strategies

Week 5-6: Community Management & Analytics

  • Building and nurturing online communities
  • Crisis management and customer service
  • Social media analytics and reporting
  • Influencer collaboration and partnerships

Course Details

Duration: 6 Weeks
Level: All Levels
Format: Online & In-Person
Certificate: Yes
Live Sessions: Weekly

Course Benefits

  • Platform-specific strategies
  • Content creation templates
  • Analytics tools training
  • Live campaign creation